Celebrate Who You Are
Do you know what the best thing most people believe about the motherland, the continent of Africa is? That there’s no need for a monarchy because everyone is royalty.
We 100% agree!
Rich in melanin, wisdom passed down through generations and ambitious people with an impeccable work ethic.
It’s a joy to know our heritage is so prosperous and affluent which is a pride we carry wherever we go.
Our mission is to bring a piece of that African heritage into your wardrobe and lifestyle. We specialize in the luxury side of African fashion, celebrating individuality with a global mindset and the less traditional items that you don’t really see represented in mainstream media and brands; pieces for you to feel inspired and validated in this modern world.
We believe in celebrating life. We believe in celebrating communication across cultural lines. We believe in celebrating you. What started as a simple question as to why we hadn’t seen many lifestyle brands that turn heads but also change minds, has now birthed into a whole brand and we couldn't be more proud.
This is the sign you’ve been waiting for to go for your dreams!
You have everything within you to make it happen. Because if you didn’t already know - all you need is an idea.
Hold onto it, work towards it becoming a reality and you will have your own proud and grateful moment just like us.
We’ve been working real hard behind the scenes to ensure our products are ethically sourced and of the best quality. We had the vision that our products would make a powerful statement, without you even saying a word and watching our vision come to fruition has been a powerful experience in itself.
Our pieces offer you the chance to acknowledge your interests and share your desires with those around you in a way that is both edgy and elegant. But a little word of warning - You’ll be turning heads when you wear our apparel, our pieces also change minds and hearts one quote at a time because they combine languages and meanings to cross beyond cultural barriers and unite us together as one people.
We cannot wait to see you rocking your Day MyLane pieces and connecting with your roots and culture. Most of all we can’t wait to see you becoming part of the movement of globetrotters and trendsetters that understand the value of seeking out new places, trying new foods and diving headfirst into numerous adventures.
When you wear a piece of our clothing, we want you to feel empowered, excited, and we want you to feel validated because you are exceptional. Be unapologetically you. Why struggle to fit in… when you were born to stand out and be counted?
You are not alone.
We’ll be with you all the way so keep exploring and “Dey your Lane”
