Turning heads and changing minds, one quote at a time by giving you a say in your choice of pieces with an African flavor & flair in a fun & fresh way.

ABOUT

You. Yes You.

You are the reason we dey our lane or stay in our lane.

Our company name is a spin on the English phrase “Stay in my lane” as, in Nigerian Pidgin English, it is not uncommon to hear someone say “Dey my lane”.

By combining this turn of words with the more visually and aesthetically appealing reinterpretation of Day MyLane, we created a company whose very name describes the value we place on communication and creativity that serves and celebrates you.

We recognize our clothing and our company name, challenges the balance of the status quo because they capture the essence of our messaging through storytelling which is that as much as we are different we are the same and are in some way or form connected.

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