What is and Where are you Popping up Next?

A Pop up Shop experience also known as a "Pop Up" is an event that allows a business to showcase their products in a shop within a shop or other space for a short period of time. The venues can be as varied as art galleries, restaurants, rooftops coffee shop, arena, fashion truck, hotel lobby including a brick and mortar store and can include a variety of brands with diverse offerings. 

The appeal may be in the “can’t miss out” or "limited time only" opportunities for a business to offer certain products some which may be new and not part of their regular offerings . For an e-commerce business that does not have a physical store space, in addition to the invaluable face to face interactions with customers, it also provides an opportunity to launch new products and evaluate how those are received by the market.

It creates an environment for a business to address any questions or concerns their customers may have on the spot and follow-up as these customer get to learn more about the brand. A few things can make for a memorable Pop up experience, one where the organizers are big on the little details about the location, time of event, the spatial layout and even Wi-Fi accessibility and free parking. Click on this link here to continue reading